Like it or not, the digital world has finally merged into nearly every aspect of our lives. If you own
Think of some of the world’s biggest brands that are known for the best customer service. Apple and Starbucks may
The words “customer churn” are enough to make even the most successful business owner’s stomach churn. Why? Lost customers translate
The automotive world is an ever-changing landscape, with digital disruptors such as Carvana changing the game, as well as auto
We’ve said it before and it bears repeating: certified maintenance is an essential tool to help increase customer retention. When
Over the past several years, some auto manufacturers have reduced the amount of manufacturer maintenance coverage they provide on new
For the past 25 years, Mark Krejci has been president of Continental-National, an F&I development company that creates and manages
In the past, automobile dealerships only had to compete with one another. As you drove down the road or flipped
A customer centric approach isn’t something a dealership simply stumbles into or takes on halfheartedly. It has to be a
As we’ve moved through the first two decades of the 21st century, the auto sales landscape has changed so much
Years ago, when consumers wanted to shop for a new car, they’d visit one auto dealership after another, talking with
When you choose a car dealership to purchase a new automobile, you want to feel as though you’re being taken