The most effective way to increase sales and create growth is to cut down on customer churn — but first, you need to define a customer retention strategy.
You know how many cars you sold, but do you know your customer retention numbers? You need to calculate your customer retention rate. Here’s how to do it.
Google My Business for auto dealers enables dealerships to ensure that customers have accurate information and are steered in the right direction.
Establishing your business online goes beyond social media; it also means managing your online presence with a Google My Business profile.
In Part I, we discussed DISC assessments and employee behavior. But how can you use DISC for auto dealerships? When
Do you know about DISC employee behavior? Ever wonder why certain people are in certain roles? We’ve all been there:
In our last blog, we discussed analyzing your dealership’s current state and how to boost your customer retention. A great
Any franchise auto dealer worth their salt can quickly and easily tell you how many cars they’ve sold. We’ve all
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers
When you’re trying to increase the customer retention at your auto dealership, you’ve got to get personal. Traditionally, this involved
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto
Have you heard that Facebook Reviews are now Facebook Recommendations? Were you paying attention to Facebook Reviews in the first