A key part of any dealership customer retention strategy is to keep customers returning to the dealership for routine service

The end of the year is a time for reflection; not just for individuals, but also for companies that look

At Performance Administration Corp., we’re the provider of Certified Maintenance® Complimentary Maintenance Programs, offering personalized maintenance program administration for franchise

As you already know, today’s car buyer is more informed than ever, utilizing the internet, social media, and apps to

We know, you’ve heard it before. You’ve GOT to be on social media. And it’s true —social media has changed

Certified Maintenance® Programs (CMP) are put in place before vehicle delivery andwork as a retention roadmap to drive customers back

How We Relate to People, Products, and Companies In this feature, Rick Knight, President and Founder of Performance Administration Corp.,

Build Lasting Relationships ThatKeep CustomersComing Back By now you know that Complimentary Maintenance isn’t about selling the first car, it’s

By now you know that mass merchandisers, social media, and car-buying apps are drastically changing the way people research and

Today’s Car Buyer is More Informed Than Ever In a previous post, we talked about the rise of social media

It’s All About Social Media In the past, when someone was looking to buy a car they’d simply go to