Years ago, when consumers wanted to shop for a new car, they’d visit one auto dealership after another, talking with

In the past, auto dealerships were primarily focused on spending time and money to reach out to new customers. Special

Before customers driveoff yourlot in their brand-new or pre-owned vehicles do you takethe time to educate them on the details

Customer retention is a hot topic in the retail automotive industry as more and more businesses seek to move away

As a “car guy,” a service technician, a dealer principal, YOUalready understand the importance of ASE Certifications, Master Technicians and

Customer retention reigns supreme in the retail automotive industry. If your dealership is constantly looking for a new hook —

You already know that social media is an amazing tool to promote your auto dealership. But what’s the best way

If the only interaction your service staff has with customers while they’re in for repairs or maintenance is,“It’ll be about

“Disruptor” car sales companies like Carvana, TrueCar, and Vroom have gained in popularity over the past few years because they

It’s easy to think of car sales as a front-end operation. Customers walk though the door and salespeople work hard