The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.
Is your complimentary maintenance program effectively bringing customers back? Are you properly tracking the customer journey?
Auto manufacturer maintenance plans aren’t enough — dealers have to launch their own complimentary maintenance programs and run them effectively.
Here’s how to make the best use of an effective service-based lead generation strategy and prevent lost customers from falling through the cracks.
The most effective way to increase sales and create growth is to cut down on customer churn — but first, you need to define a customer retention strategy.
You know how many cars you sold, but do you know your customer retention numbers? You need to calculate your customer retention rate. Here’s how to do it.
In our last blog, we discussed analyzing your dealership’s current state and how to boost your customer retention. A great
Any franchise auto dealer worth their salt can quickly and easily tell you how many cars they’ve sold. We’ve all
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto
An efficient and well-trained service advisor is pivotal to a car dealership’s success. Properly training service advisors is vital —
Once a customer drives away in their brand new vehicle, how can a dealership bring them back before it’s time
For years, responsible automobile owners had a maintenance routine that mostly revolved around the expectations of extreme weather. In the