It’s a statistic that gets repeated frequently because it’s important and it’s true: it can cost five times as much
The automotive world is an ever-changing landscape, with digital disruptors such as Carvana changing the game, as well as auto
So your dealership is selling lots of new cars. Congratulations — but the work isn’t done! Unless you’re making sure
In running a successful auto dealership, customer retention is essential. The search for new customers can be a time-consuming and
The statistics show that when a consumer begins the car purchasing process, they spend 59 percent of that time researching
It looks as though car sales may be in a slump. The Wall Street Journal Market Data Report shows that
No matter what industry you’re in, every business owner struggles with figuring out the most effective way to advertise to
Many auto dealerships see their mission through one lens: find a strategy that piques the interest of new customers in
No matter what kind of business you’re running, the day-to-day focus is pretty similar from one company to the next.
When it comes to branding and marketing, traditional advertising isn’t just outdated — it’s downright expensive. For every vehicle you