How utilizing marketing and customer outreach can help you boost your customer retention plan and minimize customer churn.
Is your complimentary maintenance program effectively bringing customers back? Are you properly tracking the customer journey?
Auto manufacturer maintenance plans aren’t enough — dealers have to launch their own complimentary maintenance programs and run them effectively.
How is your dealership communication? We outline the three main pitfalls of dealership communication, and what franchise auto dealerships can do about them.
Poor communication between businesses and customers has become a huge issue. Here are the 3 main pitfalls of dealership communication you must avoid.
The most effective way to increase sales and create growth is to cut down on customer churn — but first, you need to define a customer retention strategy.
You know how many cars you sold, but do you know your customer retention numbers? You need to calculate your customer retention rate. Here’s how to do it.
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers
When you’re trying to increase the customer retention at your auto dealership, you’ve got to get personal. Traditionally, this involved
Congratulations! Your dealership has made a sale to a new customer! With a handshake, papers signed, and introductions made to
One of the biggest challenges faced by business owners is figuring out what customers want. Over the past several years,
It looks as though car sales may be in a slump. The Wall Street Journal Market Data Report shows that