The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.
As the coronavirus sweeps the globe, people are facing unprecedented amounts of stress and uncertainty, and everyone is looking for a COVID-19 update.
To a millennial generation focused on saving money, owning a car has traditionally meant extra expense. So how should you go about marketing to millennials?
How utilizing marketing and customer outreach can help you boost your customer retention plan and minimize customer churn.
It costs a lot more to find new customers than it does to keep the ones you already have. Is your auto dealership accurately measuring customer retention?
Is your complimentary maintenance program effectively bringing customers back? Are you properly tracking the customer journey?
Auto manufacturer maintenance plans aren’t enough — dealers have to launch their own complimentary maintenance programs and run them effectively.
In our last blog, we discussed analyzing your dealership’s current state and how to boost your customer retention. A great
Any franchise auto dealer worth their salt can quickly and easily tell you how many cars they’ve sold. We’ve all
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers
When you’re trying to increase the customer retention at your auto dealership, you’ve got to get personal. Traditionally, this involved
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto