It’s important that auto dealerships focus on the real driving force behind the auto industry: Baby Boomers. But, how do you go about marketing to Boomers?
To a millennial generation focused on saving money, owning a car has traditionally meant extra expense. So how should you go about marketing to millennials?
Google My Business for auto dealers enables dealerships to ensure that customers have accurate information and are steered in the right direction.
Establishing your business online goes beyond social media; it also means managing your online presence with a Google My Business profile.
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers
When you’re trying to increase the customer retention at your auto dealership, you’ve got to get personal. Traditionally, this involved
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto
Have you heard that Facebook Reviews are now Facebook Recommendations? Were you paying attention to Facebook Reviews in the first
In the past (and to this day, quite frankly), auto dealers have tried everything to drum up business. Catchy jingles,
The statistics show that when a consumer begins the car purchasing process, they spend 59 percent of that time researching
It looks as though car sales may be in a slump. The Wall Street Journal Market Data Report shows that
No matter what industry you’re in, every business owner struggles with figuring out the most effective way to advertise to