You know how many cars you sold, but do you know your customer retention numbers? You need to calculate your customer retention rate. Here’s how to do it.
Any franchise auto dealer worth their salt can quickly and easily tell you how many cars they’ve sold. We’ve all
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto
Negative reviews can make or break an auto dealership. Although several other factors affect the reputation of a car dealership,
It’s a statistic that gets repeated frequently because it’s important and it’s true: it can cost five times as much
The words “customer churn” are enough to make even the most successful business owner’s stomach churn. Why? Lost customers translate
The automotive world is an ever-changing landscape, with digital disruptors such as Carvana changing the game, as well as auto
We’ve said it before and it bears repeating: certified maintenance is an essential tool to help increase customer retention. When
For the past 25 years, Mark Krejci has been president of Continental-National, an F&I development company that creates and manages
In the past, automobile dealerships only had to compete with one another. As you drove down the road or flipped
A customer centric approach isn’t something a dealership simply stumbles into or takes on halfheartedly. It has to be a