The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.
As the coronavirus sweeps the globe, people are facing unprecedented amounts of stress and uncertainty, and everyone is looking for a COVID-19 update.
It’s important that auto dealerships focus on the real driving force behind the auto industry: Baby Boomers. But, how do you go about marketing to Boomers?
To a millennial generation focused on saving money, owning a car has traditionally meant extra expense. So how should you go about marketing to millennials?
How utilizing marketing and customer outreach can help you boost your customer retention plan and minimize customer churn.
It costs a lot more to find new customers than it does to keep the ones you already have. Is your auto dealership accurately measuring customer retention?
Is your complimentary maintenance program effectively bringing customers back? Are you properly tracking the customer journey?
Auto manufacturer maintenance plans aren’t enough — dealers have to launch their own complimentary maintenance programs and run them effectively.
How is your dealership communication? We outline the three main pitfalls of dealership communication, and what franchise auto dealerships can do about them.
Here’s how to make the best use of an effective service-based lead generation strategy and prevent lost customers from falling through the cracks.
The way of doing business at auto dealerships has changed. Traditional lead-generating strategies have given way to service-based lead generation.
The most effective way to increase sales and create growth is to cut down on customer churn — but first, you need to define a customer retention strategy.